"With the help of the sales training program, we were able to sell 186 new
memberships in just six months."
-Rick Danruther, General Manager, Hesperia Golf Club, Hesperia CA

A-Z Guide To Highly Effective
Membership Marketing, Live!

The A-Z Guide To Highly Effective Membership Marketing Seminar brings to life the exciting techniques from Andrew Wood's best selling manual on membership marketing. The seminar is jam-packed full of the very latest tips, ideas strategies and proven techniques to help clubs generate leads and boost membership! Your audience will enjoy, case histories, entertaining anecdotes and a powerful presentation that will leave them energized and ready for membership marketing, action!

Available as a full day or half-day program that can be customized for specific clubs or organizations

Topics covered Included; (Can also be customized to your specific needs)

  • Why most membership marketing fails!
  • Defining membership goals
  • Developing a perfect marketing budget
  • Defining your marketing position and USP (Unique Selling Proposition)
  • Developing innovative membership categories
  • Perfect pricing;
  • The use of various media for effective lead generation including websites,
  • E-mail
  • Direct mail
  • Print ads
  • Telemarketing
  • Referral programs and invitation only marketing
  • Membership offers that work!
  • Designing your membership tour
  • Designing effective collateral materials
  • The critical importance of developing a solid follow up campaign
  • Community marketing, marketing through opinion leaders, member retention and more.

Benefits to your audience:

     This seminar develops a complete understanding of the total membership marketing process.  Participants will learn proven sales and marketing techniques that produce astonishing results. This is practical knowledge your audience can take home and use at once to increase lead generation, memberships sales and retention.No matter what type of club your audience runs, at whatever end of the market they are in, they'll find this seminar crammed full of proven, real-world, money-making marketing strategies to maximize their membership success!

To check dates or book Andrew For your next event please call 800-876-1082.

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